Yahoo Launches Site Focused on Women
Yahoo Inc. on Monday launched a site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties. The site, Shine, is aimed largely at giving the struggling Internet Company additional opportunities to sell advertising targeted to the key decision-maker in many households. The article said, “These women were sort of caretakers for everybody in their lives,” she said. “They didn’t feel like there was a place that was looking at the whole them — as a parent, as a spouse, as a daughter. They were looking for one place that gave them everything.”Yahoo is entering a market already served by Glam Media Inc. and iVillage,. It is Yahoo’s first site aimed at a single demographic.
With Shine, Yahoo plans to expand its offerings in parenting, sex and love, healthy living, food, career and money, entertainment, fashion, beauty, home life, and astrology.
Megan P